Meghan Markle has surpassed Kate Middleton as the top royal style influencer, according to new figures released by a global fashion search platform.
Lyst analyzed more than 20 million search queries over the past two years to find out which duchess influenced the most online searches for outfits worn after a public appearance.
While Middleton's wardrobe choices led to a 119% increase in online demand, Markle's outfits led to an increase of 216%, proving that "The Meghan Markle Effect" is still in full force.
According to the company, the duchess' most influential fashion moment happened in March, when she showed off her baby bump in a silver and gold brocade dress to Prince Charles' Investiture at Buckingham Palace.
In the 24 hours that followed the appearance, there was a 500% rise in online demand for the dress.
The news should come as no surprise to fans of the duchess. Ever since she entered the royal family in 2018, fans have flocked to buy the outfits she wears after royal engagements, often selling-out the items within hours of an appearance.
Even Vogue Editor Anna Wintour called Markle's style "inspiring."
Meanwhile, Middleton's most influential style moment was in the same month, when she wore a red Catherine Walker coatdress to the Commonwealth Day service at Westminster Abbey.
Online searches for similar dresses increased to 225%.
The figures also showed that while Middleton boosted searches for particular designers, Markle was more likely to increase searches for certain colors, particularly white, beige, and navy.
Over the weekend, the duchesses made their first public appearance together since Markle gave birth to baby Archie in May.
They attended the Trooping the Colour parade at Buckingham Palace to mark the Queen's birthday, and they even shared a carriage ride together to mark the occasion.
Middleton made a sweet nod to her sister-in-law with her outfit, as she sported the same fascinator — and a near-identical dress — to the one that she wore to Markle and Harry's wedding the year before.
Harry and Markle celebrated their first wedding anniversary in May.